Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.

Those who are addicted to the phrase "to use a vulgarism" expect to achieve the feat of being at once vulgar and superior to vulgarity.

Anyone who finds himself putting down several commas close to one another should reflect that he is making himself disagreeable.

The purpose of paragraphing is to give the reader a rest. The writer is saying . . . : Have you got that? If so, I'll go to the next point.

Be direct, simple, brief, vigorous, and lucid.

It need hardly be said that shortness is a merit in words.

Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.