Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.

Those who are addicted to the phrase "to use a vulgarism" expect to achieve the feat of being at once vulgar and superior to vulgarity.

Be direct, simple, brief, vigorous, and lucid.

It need hardly be said that shortness is a merit in words.

The purpose of paragraphing is to give the reader a rest. The writer is saying . . . : Have you got that? If so, I'll go to the next point.

Those who run to long words are mainly the unskillful and tasteless; they confuse pomposity with dignity, flaccidity with ease, and bulk with force.

We tell our thoughts, like our children, to put on their hats and coats before they go out.