The first act of awe, when man was struck with the beauty or wonder of Nature, was the first spiritual experience.

There is no question that Francis was in advance of his age, as he anticipated all that is liberal and sympathetic in modern times: the love of nature, the love of animals, the sense of social compassion, the sense of the spiritual dangers of affluence.

Happiness is being at peace with yourself while the self is united with a larger order of things.

Trivial participation ultimately bores you, leaves behind a sense of shallowness, contributes little to your deeper sense of life. Significant participation, on the other hand, engages you, enthralls and satisfies you, it contributes to the meaning of your life

Fortunate are the nations that can build wooden houses. Because wood breathes, transforms, deteriorates, like us. It is also important to have flowers and plants where we live, because they breathe, too. Contemplating a flower for three seconds can be a captivating solitary journey back to original geometry, which is always revitalizing.

If we reconstructed human spirituality painstakingly, we would end up with a mangnificent tree whose branches go in so many directions, yet all trying to touch the heavens.

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.