The picture is the imitation and converted reality of the goods, in short, an indirect substitute for reality.

It would seem unlikely that a manufacturer of short-lived paperboard boxes could make the slightest cultural impact upon his time. But the facts show that if even the humblest product is designed, manufactured, and distributed with a sense of human values and with a taste for quality, the world will recognize the presence of a creative force.

My work seen in its totality is a statement about the integration of the contemporary artist into an industrial society.

The picture is the imitation and converted reality of the goods, in short, an indirect substitute for reality.

We live in a time of the greatest precision and of maximum contrasts: photomontage offers us a means to express this. It shows ideas: photography shows us objects.

Just as typography is human speech translated into what can be read, so photography is the translation of reality into a readable image.