Thought that accepts reality as given is no thought at all.

Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.

The truth of art lies in its power to break the monopoly of established reality to define what is real.

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.

The web of domination has become the web of Reason itself, and this society is fatally entangled in it.

Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.

The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.