That which is cannot be true.

Free election of masters does not abolish the masters or the slaves. Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.

This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.

At the highest stage of capitalism, the most necessary revolution appears as the most unlikely one.

The web of domination has become the web of Reason itself, and this society is fatally entangled in it.

The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization

In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.