Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.

The truth of art lies in its power to break the monopoly of established reality to define what is real.

The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.

By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For "totalitarian" is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.

Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.

Preaching nonviolence on principle reproduces the existing institutionalized violence.