Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.
Herbert MarcuseUnder the rule of a repressive whole, liberty can be made into a powerful instrument of domination.
Herbert MarcuseNot every problem someone has with his girlfriend is necessarily due to the capitalist mode of production.
Herbert MarcuseThe so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of oneโs own destruction, has become a โbiologicalโ need.
Herbert Marcuse