Ideas which have been developed simultaneously or in immediate succession in the same mind mutually reproduce each other, and do this with greater ease in the direction of the original succession and with a certainty proportional to the frequency with which they were together
Hermann EbbinghausSensorial perception, for example, certainly occurs with greater or less accuracy according to the degree of interest; it is constantly given other directions by the change of external stimuli and by ideas.
Hermann EbbinghausOn the basis of the familiar experience that that which is learned with difficulty is better retained, it would have been safe to prophesy such an effect from the greater number of repetitions.
Hermann Ebbinghaus