I'm a Jewish kid who grew up loving hip hop in NY.

The cool thing about college tours is you make friends with a lot of other artists because the schools come in and they're looking to make a diverse grouping together and then it works out for everyone.

I am really obsessed with finding melodies that just hypnotize you and sink you into a song.

I never want a fan to come and hear what they hear on their iPod, its about creating a unqiue and awesome experience.

The blogosphere gives me my life, I am fortunate to have developed relationships with great websites who allow me to reach a whole ton of new people everyday.

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.

I try not to listen to a lot of music when I'm starting the recording process, because it can be so subtly influential.