I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.
Hoodie AllenTreat every person you interact with, with the same sort of attention and respect which you hope they will give to you.
Hoodie AllenI've basically been able to do everything, I basically run my own career and the decisions I make - whether it's how I'm gonna roll out music, how I'm gonna play on tours, different strategies for releasing and marketing things - and that comes from being college educated and someone who's interested in that side of the business rather than only the music. If anything I think that's where the biggest direct influence comes from.
Hoodie AllenI really embrace things that I think people who like music can relate to, they grew up with the same stuff and know the same references so when they hear it being used as a metaphor to something else they'll be like that's unique, or funny or something that's relatable to me.
Hoodie Allen