Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.
Horace DediuThe idea of having more technology solving this idea of hyperactive lifestyle is not really the mainstream problem. I think the real innovation that’s going to be rewarded will be on things like, let’s convert our computers from being tools to being companions. Let’s convert our computers from being utilitarian to being enlightening. These are human needs.
Horace Dediu