Every big company has some little guy who is an enthusiast off in the corner working on technology. In Japan, it is integrated into their high-level strategy. They see it as a communication medium, because for them, just the wordsโ - โand this is the problem that they have with Americansโ - โjust the words they say to you is not the complete message. Their facial expressions, their body language, there is a lot of context. Also, their written language doesn't translate to keyboards well.
Howard RheingoldWhat is it about sex? Is it the sensations, or is it the meanings and the communication game that's tied into that.
Howard RheingoldIt's more important to me to get an e-mail that says, 'I saw your page and it changed my life,' than how many hits the page got.
Howard RheingoldIn Japanese organizations, before you have a meeting and you've got an idea that you want to get across, you go talk to everyone and list them. And then the meeting, you don't do it American style where everyone gets up and advocates and conflicts and decides, you get up and formalize agreements.
Howard Rheingold