There is the global teenager hypothesis, that what happened in the '60s in America was that there was, the baby boom cohort grew up at the same time that television and popular music grew up, so that we had this carrier frequency that we all tuned into that gave us the feeling of a common culture, even though I was in Phoenix and someone was in Des Moines. That now we are getting the global cohort at the same time we have our first global communications. MTV is everywhere.
Howard RheingoldEvery big company has some little guy who is an enthusiast off in the corner working on technology. In Japan, it is integrated into their high-level strategy. They see it as a communication medium, because for them, just the wordsโ - โand this is the problem that they have with Americansโ - โjust the words they say to you is not the complete message. Their facial expressions, their body language, there is a lot of context. Also, their written language doesn't translate to keyboards well.
Howard Rheingold