Advertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldIt used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
Howard RheingoldThe manufacturing and packaging of homogeneous experience is what politics in America is about.
Howard Rheingold