In my own words, I played some significant part in changing the social-sexual values of our time. I had a lot of fun in the process.

Americans are fascinated by our sexuality and frightened by it. And during the Reagan and Bush era you got an entire decade of anti-sex government. Sex is not the enemy. It is the beginning of civilization, family and tribe. Sex can be twisted and exploited, but in its most essential form, it's the best part of who we are. And it frightens us.

People get their information in different ways now. And we are a little poorer for it, because the way you get information affects what you learn.

Surrounding myself with beautiful women keeps me young.

With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

In the '80s and '90s we started to have economic problems because society became more conservative. So we didn't have the wherewithal for expanding to other areas.

I think that retirement is the first step towards the grave.