I always say now that I'm in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde.

I've had death threats, but I've never been fearful for my life. Although I have traveled with security since the '60s.

I have no plans to retire. It's the perfect combination of work and play that keeps you young. If I quit work it would be the beginning of the end for me.

When I was young I had a security blanket and a pet dog. The dog got sick and died and the blanket had to be burned, so I guess I was trying to recreate the image of security in the bunny. It was a Citizen Kane/Rosebud thing.

I've never gotten enough credit!

With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

In the '80s and '90s we started to have economic problems because society became more conservative. So we didn't have the wherewithal for expanding to other areas.