With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

Retirement is unthinkable to me. The future is bright and very exciting and I'm looking forward to playing a part in it.

My first wife was a brunette, and Barbi Benton, my major romantic relationship of the early 1970s, was a brunette. But since the end of my marriage, all of my girlfriends have been blonds.

Americans are fascinated by our sexuality and frightened by it. And during the Reagan and Bush era you got an entire decade of anti-sex government. Sex is not the enemy. It is the beginning of civilization, family and tribe. Sex can be twisted and exploited, but in its most essential form, it's the best part of who we are. And it frightens us.

In my own words, I played some significant part in changing the social-sexual values of our time. I had a lot of fun in the process.

I think getting married was a mistake along the way, but at the same time I wouldn't have the wonderful children I have if I didn't get married.

I've always had a tremendously optimistic attitude about life, and the setbacks are never really setbacks for me, because I see it as a part of the adventure. And if you don't hold onto your dreams, you're a very foolish fellow, because dreams are what life is about.