With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

My life has been devoted to trying to bring a little more understanding to human sexuality - not just in society, but also inside myself. The struggle has been internal as well as external. One of the reasons that I have such tremendous satisfaction at this point in my life is because I know I've made a difference. I've made a difference in a way that really matters to me. I see a lot of terrible things going on in the world, but there are some good things going on too, and I feel I've been a part of that. I really do feel I have been on the side of the angels.

Creating my own world in a comic or selling my first penny newspaper aged nine was a way of gaining recognition and acceptance by my peers.

For me, the magazine was always the heart of what my life was all about, and the other half was living the life.

The difference between Marilyn Monroe and the early Pamela Anderson is not that great. What's amazing is that the taste of American men and international tastes in terms of beauty have essentially stayed the same. Styles change, but our view of beauty stays the same.

My folks were farm people from Nebraska, so I like home cooking.

My first wife was a brunette, and Barbi Benton, my major romantic relationship of the early 1970s, was a brunette. But since the end of my marriage, all of my girlfriends have been blonds.