With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

I suggested that sex was not the enemy, that violence was the enemy, that nice girls like sex.

I would like to think that I will be remembered as someone who had some positive impact on the sociosexual values of his time. And I think I'm secure and happy in that.

It's very difficult to censor anything anymore.

After all the Puritans came to America to escape from persecution and then turned around and started persecuting other people. So I understand that conflict that we have related to play and pleasure and sexuality. And I think what has made my life worthwhile is trying to deal with some of those questions.

It is the beauty of women, and the fact that they are the focus, that they are sex objects in a positive sense, is the reason we have civilization.

I always say now that I'm in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde.