With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

Sex is the driving force on the planet. We should embrace it, not see it as the enemy.

I tried to make some difference, and I think I managed to do that.

As Ray Bradbury - a longtime contributor to Playboy - said a long time ago, a lot of people, when they're talking about the contents of the magazine, they don't see the forest. People don't see the other part of my life because they're too fascinated with the girls.

The people who had the most impact on me when I was young were Freud and Darwin, but growing up I also had my film idols.

We have a tremendous opportunity to try to start solving some of our overwhelming problems with population related environment, related to the hatred that exists between countries and religions, so we have a tremendous opportunity, but the dangers are very clearly there.

Several girlfriends are easier to handle than one wife.