The notion that Playboy turns women into sex objects is ridiculous. Women are sex objects. If women weren't sex objects, there wouldn't be another generation. It's the attraction between the sexes that makes the world go 'round. That's why women wear lipstick and short skirts.
Hugh HefnerI suggested that sex was not the enemy, that violence was the enemy, that nice girls like sex.
Hugh HefnerAfter world war all we got was a lot of conformity, and conservatism and when I was in college at the university of Illinois the skirt lengths dropped instead of going up as they had during the roaring twenties and I knew that was a very bad sign, and it is symbolic and reflective of a very repressive time, and some of that was laid the feet of the cold war.
Hugh HefnerThe religious heritage sort of suggests implicitly and explicitly that you pay your dues and you get your reward later on, that's a little inconsistent with the notion of personal, happiness. I am a strong believer in a set of values that are rooted in the notion of happiness and personal fulfillment.
Hugh Hefner