Success: The successful person is willing to do what the unsuccessful person is not willing to do. Draw a profile of success in whatever you are choosing to improve. If you are willing to do what that profile demands, then you have a credible demand of success. If you are not willing to do that then it just will not be there for you. You can't have the one without the other.

Sacrifice: Giving up something good for something better. As I have studied great men and women from the beginning of time, the common denominator of greatness has been the ability and willingness to sacrifice for whatever they were trying to achieve. When sacrifice has been there, great humans have emerged. Imagination, Wisdom

A goal is a planned conflict with the status quo.

Time management is only a set of skills and tools to help us more efficiently control the eventsour our lives.

Money is only a byproduct of being engaged in a worthy cause.

Character: The ability to carry out a worthy decision after the emotion of making that decision has passed. Character simply stated is doing what you said you were going to do. If you develop a reputation for that, do you have any idea the effect that has on self-perception? Its immense, just immense. The Savior was a man of character. He did everything he said he was going to do.

Drawing on impressive achievements in academics and athletics as well as his own personal disappointments and challenges, Jordan provides students with a unique opportunity to discover the magnitude of their own potential.