We believe a scientist because he can substantiate his remarks, not because he is eloquent and forcible in his enunciation. In fact, we distrust him when he seems to be influencing us by his manner.
I. A. RichardsThought is metaphoric, and proceeds by comparison, and the metaphors of language derive therefrom.
I. A. RichardsIn the simplest formulation, when we use a metaphor we have two thoughts of different things active together and supported by a single word, or phrase, whose meaning is a resultant of their interaction.
I. A. Richards