You get paid and you get venerated and worshipped for pretending to be somebody else.

Jay Z in many ways is a rock artist. In the sense that they've used hard rock, punk rock, psychedelic rock aesthetics and influences in their music. When you see Kanye West, he has a full band playing. Jay Z has a full band playing with Marshalls.

You get paid and you get venerated and worshipped for pretending to be somebody else.

It's not about mainstream global domination. I make clothes that I can't find. I made a few pieces and Lupe Fiasco bought a pair of trousers I'd made, and a few other artists picked some up.

I had a great conversation with Trent Reznor. Trent said, "I'd have a sixpack, too, if I didn't write my own music!"

Don't let anyone dictate what you should and shouldn't wear. Do what you want. Who cares?

I always played soccer in Adidas, but I always wore Nikes. I love street sportswear.