This willingness to be frank and plain about the way that the world is, is a good first step. But that doesn't mean that you get what you want.

Fun doesn't have anything to do with pleasure, necessarily. I think this will be terrifically unintuitive for people.

If you think of play as being in things, there are things that are playable, then it becomes the work of figuring out what a thing can do.

Normally we think of play as the opposite of work. Work is the thing you have to do, and then there's play, the thing you choose to do.

We're used to thinking of fun as a sort of synonym for light pleasure.

This willingness to be frank and plain about the way that the world is, is a good first step. But that doesn't mean that you get what you want.

Today, all our wives and husbands have Blackberries or iPhones or Android devices or whatever-the progeny of those original 950 and 957 models that put data in our pockets. Now we all check their email (or Twitter, or Facebook, or Instagram, or) compulsively at the dinner table, or the traffic light. Now we all stow our devices on the nightstand before bed, and check them first thing in the morning. We all do. It's not abnormal, and it's not just for business. It's just what people do. Like smoking in 1965, it's just life.