Be contemporary. Have impact. Strive for it. Be of the world. Move it. Be bold, donโt hold back. Then the moment you think youโve been bold, be bolder. We are all alive today, ever so briefly here now, not then, not ago, not in some dreamworld of a hypothetical future. Whatever you do, you must make it contemporary. Make it matter now. You must give us a new path to tread, even if it carries the footfalls of old soles. You must not be immune to the weird urgency of today.
Ian BogostIt's not even that finding laundry pleasurable or delightful should be our goal rather than finding television delightful. It's that both laundry and television can be delightful.
Ian BogostFun doesn't have anything to do with pleasure, necessarily. I think this will be terrifically unintuitive for people.
Ian BogostThe modern world is very wealthy, it's full of options. It's not like "This is the land I was born on and I have to make the most of it, and these are the people who are near me, and so they will become my family."
Ian BogostNo one wakes up and says, "Yay I get to mow the lawn!" But if I can find meaning there, then there's nowhere I can't find meaning.
Ian BogostWe have to always spread sugar on top of it in order that we can tolerate swallowing the things we're supposed to do, which is an incredibly depressing way of thinking about living your life. Not just that your work or your home life would be so miserable that you have to slather sugar on it, but then the sugar is all you're tasting. If that's the only way that I'm finding meaning, then we have this sort of mental diabetes that we're descending into.
Ian Bogost