It's not even so much about publicity, it's more just letting people know that things are available, because books aren't a flash in the pan thing. It's more like: "It took 20 years for this book to be done and now it'll be on a shelf for 20 years until the right person finds it."

I'm still trying to find the perfect Nirvana song that's an example of that, but you do hear a lot of their songs start with an extremely emotional death grunts.

The dream book is always the next book.

The youngest metal kids are less impressed by tradition, so you get metal that encompasses everything. It's not a defining kind of lifestyle and look.

It's important to over-deliver on the quality of the books as far as depth and content. It's not worth it to cut out 50 pages just because it would be a little bit cheaper.

The positive side about dealing with the logistics of moving books around is that it's better than a gym!

That's certainly the roots of heavy metal. That whole sense of revolution and wanting to be powerful is definetly a puberty thing. Fans don't have to be offended by that. Everybody goes through it. That's why heavy metal is so powerful.