It's not even so much about publicity, it's more just letting people know that things are available, because books aren't a flash in the pan thing. It's more like: "It took 20 years for this book to be done and now it'll be on a shelf for 20 years until the right person finds it."

It's important to over-deliver on the quality of the books as far as depth and content. It's not worth it to cut out 50 pages just because it would be a little bit cheaper.

The dream book is always the next book.

The positive side about dealing with the logistics of moving books around is that it's better than a gym!

I've already worked on at least a dozen dream books. I'm definitely not starving for something, like, "Agh, if only!" It's the opposite.

It's not even so much about publicity, it's more just letting people know that things are available, because books aren't a flash in the pan thing. It's more like: "It took 20 years for this book to be done and now it'll be on a shelf for 20 years until the right person finds it."

I'm still trying to find the perfect Nirvana song that's an example of that, but you do hear a lot of their songs start with an extremely emotional death grunts.