The repeated claim before the 'seizure of power' - that the NSDAP, as a national social-revolutionary movement, and not simply another political party... would create new bonds of unity through its elimination and transcending of the party system, was highly attractive and conveyed much of Nazism's dynamic appeal.
Ian KershawHitler frequently demonstrated diffidence and unease in dealings with individuals which contrasted diametrically with his self-confident mastery in exploiting the emotions of his listeners in the theatrical setting of a major speech.
Ian KershawWithin the Nazi Party, the beginnings of a personality cult around Hitler go back to the year before the [Munich] putsch... Outside these small groups of fanatical Bavarian Nazis, Hitler's image and reputation at this time - so far as the wider German public took any notice of him at all - was little more than that of a vulgar demagogue, capable of drumming up passionate opposition to the government among the Munich mob, but of little else.
Ian Kershaw