It is fashionable to scoff at Americans, but they routinely produce most of the important and ground-breaking entertainment in the world. 'Popular culture' is still culture, Shakespeare was once as popular as any of today's icons with the common people.

There are two types of people in this world - those who would appear on reality television and the rest of us.

It is fashionable to scoff at Americans, but they routinely produce most of the important and ground-breaking entertainment in the world. 'Popular culture' is still culture, Shakespeare was once as popular as any of today's icons with the common people.

Are we expected to live in a world where we can no longer send death threats to colleagues via email? Where we can no longer IM other people to suggest physically improbable and morally dodgy sexual practices? Where doctoring photos of people to place them in legally compromising positions is frowned upon? Who wants to live in that sort of world? Not this column, that's for sure.

According to the nanny who sold her story, Victoria used to scream at her husband: I gave up my music for you. So, the next time you feel like slagging off David Beckham, just take a moment to ponder on how much we all owe the man.

It turns out that conservationism can be fun, with the news that the Norwegian red king crab - which weighs in at an impressive full kilo of juicy crabby goodness per shell - must be eaten as much as possible, because it's scoffing all the other fish in Norway. In fact, it would be remiss of all of us if we didn't eat as many of these buggers as we possible can every week because they now provide a genuine ecological threat to fellow marine life. So, c'mon vegetarians. Let's see how much you really care about the environment.

Polls are now even more meaningless than ever... there was the case of Ronnie O'Brien, the young footballer who incredibly found himself at Juventus, and even more incredibly found himself in the running to win an internet poll of the great club's greatest ever player. The curse ironically struck O'Brien a second time when he was at one point leading Time magazine's list of the Greatest People Of The 20th Century. The error in the polling was soon rectified and O'Brien, happily, is leading a highly successful career playing pro-football with FC Dallas in the American soccer league.