It's always been jewelry, clothes, appearance. Those are things that compete with the car. But the car is the ultimate. Get that car right and it doesn't matter what you got on or what you wear once you step out of that car.
Ice Cube[Make a sitcom] was really the idea of Executive Producer Joe Roth who owned the property over at Revolution Studios and said he was thinking about taking it to TV. And after he said that he already had [writer/director] Ali Leroi on board, and that he was going after Terry Crews, to me it was a no-brainer. I said, "Let's put this together!"
Ice Cube