As far as producing, once we started shooting, I soon realized where the critical decisions about the movies were really being made, and it wasn't on the set. They were being made in the production meetings. That's where producing a movie happens. And that's where I wanted to be. I didn't just want to be a piece, a pawn being played. I wanted to take part in the creative process, and that's how I sort of got introduced to the idea.
Ice CubeSome people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.
Ice CubeI think when somebody goes to the movies and they spend their money and they take the girl out, the family, they want to have a good time. You don't always want to be hit over the head with history or how bad society is.
Ice CubeI did Are We There Yet? because I wanted to do a movie for my fans' kids. Black kids don't really see movies on this budget for them, starring them. And there's so many white kids that love that movie.
Ice Cube