Do not turn into just cookie-cutter producer, cookie-cutter this, but a producer that people say wow, when they do something it's great or just unique or whatever.

Snoop Dog is the Phil Jackson of youth football coaches. He ain't going to accept nothing but a winner.

Once you figure out what your own thing is it's all about trying to develop shows, programs that can, I guess, enhance what you already have and what you can add to Hollywood.

Run DMC brought us out of that underground-only feel. They brought rap above ground and made it respectable as an art form to mainstream music.

A good movie is a movie that you could see over and over again, not a movie that wins a Oscar, or a movie that makes a lot of money. It's a movie that you personally can watch over and over again. That, to me, is a measure of a good movie.

I was given the name by my brother when I was about eleven or twelve years old. He was older than me, and around that age I was starting to get into girls, and when they would call the house for him, and when he was not there, I would try to talk to them. I was trying to be the man and trying to get them to come and see me, not worrying about him. When he found out... he started calling me Ice Cube as a joke because he said I was trying to be too cool. I just liked it and started telling everybody in the hood "my name is Ice Cube."

You learn that Hollywood has its own rules, sometimes. And it's tricky, and sometimes you can't see what's coming around the corner.