We used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice CubeThe way I grew up and the neighborhood I come from, when you know somebody's beating you and you still let it happen, then you're a victim. You're no longer a man when you know something is happening and you don't stand up. So that's just how we raised.
Ice CubeIt never gets old. Working with somebody like Kevin Hart is rejuvenating in a lot of ways. He's such a pro. He's so good.
Ice Cube[Make a sitcom] was really the idea of Executive Producer Joe Roth who owned the property over at Revolution Studios and said he was thinking about taking it to TV. And after he said that he already had [writer/director] Ali Leroi on board, and that he was going after Terry Crews, to me it was a no-brainer. I said, "Let's put this together!"
Ice Cube