We used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.

I know my flavor's going to work because I just know there's not a lot of guys like me around. So you got to figure out what's that about you.

You don't wanna mess up what you've done. It's like Jordan coming back: You're scared to mess up the legacy.

The silver and black may have another home, but the Raiders will always belong to the people of Los Angeles.

We should love the fact that we're not just getting one point of view. That we have this diversity in entertainment, and people are not scared to be themselves, and people are not scared to make people uncomfortable, and that's all part of it. That's all part of being free.

Even though I have a nice house, nice family, the rest of my generation is still in South Central L.A. My cousins, my brothers, my sisters, they don't wanna move out. They don't want to and they don't have the means to sustain it. That's where my heart is and that's what I think about all the time.