People wanted to have fun more than they wanted to learn from their music, and that's where the shift started to happen.
Ice CubeAs far as producing, once we started shooting, I soon realized where the critical decisions about the movies were really being made, and it wasn't on the set. They were being made in the production meetings. That's where producing a movie happens. And that's where I wanted to be. I didn't just want to be a piece, a pawn being played. I wanted to take part in the creative process, and that's how I sort of got introduced to the idea.
Ice Cube