I was ready to get out of the box and play something a little different than what everybody has seen.
Ice CubeThe '80s was brand new. It was AIDS. It was gangbanging. It was starting to become big dope-dealing, and crack was starting to flood the neighborhoods. And then you had hip hop, which was something new, other than what we were doing, which was sports, playing football, basketball, baseball. And I was excited.
Ice CubeWe used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice CubeI think [director] Malcolm Lee is a real master at being able to make you laugh while bringing serious subject-matter, so the movie doesn't hinge on silliness, but on real life.
Ice Cube