We used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice CubeRun DMC brought us out of that underground-only feel. They brought rap above ground and made it respectable as an art form to mainstream music.
Ice CubeYou wanna be remembered for making an impact and changing things. I guess for the good or for the bad, it don't matter. But I guess you just wanna be remembered when it's all said and done.
Ice CubeThe '80s was brand new. It was AIDS. It was gangbanging. It was starting to become big dope-dealing, and crack was starting to flood the neighborhoods. And then you had hip hop, which was something new, other than what we were doing, which was sports, playing football, basketball, baseball. And I was excited.
Ice Cube