The trick with hip-hop-hip-hop is a sport. The only music that's really, really close to a sport. It starts off, "My DJ's better than yours. I can out-rap you, I can out-dance you, my graffiti piece is better than you." It's very competitive.
Ice TI always knew that I had to direct. That was something I'd wanted to do. Finally, I was just looking at the situation and I said, "I wanna document hip-hop, as an art form, seeing how a lot of people don't take it seriously."
Ice THalf the rhymes you write, you're saying that you're better than the other MC. That's how we keep the craft sharp.
Ice TYou know, the radio never wanted you to speak about anything, so the music is kinda influenced by the hands of the radio which wants to homogenize it and dilute it and sanitize it. And for the most part, nobody's takin' the time to seek out the cats that are still tryin' to talk, so they have a difficult time being heard.
Ice T