Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!
Indra NooyiWhen I was president of the company, I said, 'Okay, I can do this - piece of cake.' Then when you are the CEO, the responsibilities multiply enormously because you worry about everything.
Indra NooyiMarket growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.
Indra Nooyi