If I had felt then as I feel now, or as I felt a few years after I had married her, nothing could possibly have persuaded me to marry a woman who smoked. Dates, yes. Sexual adventures, yes. But to pin myself permanently inside closed quarters with a smoker? Never. Never. Never. Beauty wouldn't count, sweetness wouldn't count, suitability in every other respect wouldn't count.
Isaac AsimovWhat lasts in the reader's mind is not the phrase but the effect the phrase created: laughter, tears, pain, joy. If the phrase is not affecting the reader, what's it doing there? Make it do its job or cut it without mercy or remorse.
Isaac AsimovI made up my mind long ago to follow one cardinal rule in all my writing-to be clear. I have given up all thought of writing poetically or symbolically or experimentally, or in any of the other modes that might (if I were good enough) get me a Pulitzer prize. I would write merely clearly and in this way establish a warm relationship between myself and my readers, and the professional critics-Well, they can do whatever they wish.
Isaac Asimov