We should not call a city happy because it attracts masses of citizens from everywhere; a fortunate city is one in which the race of the original inhabitants is best preserved.
IsocratesGuard yourself against accusations, even if they are false; for the multitude are ignorant of the truth and look only to reputation.
IsocratesNever hope to conceal any shameful thing which you have done; for even if you do conceal it from others, your own heart will know. … Pursue the enjoyments which are of good repute; for pleasure attended by honor is the best thing in the world, but pleasure without honor is the worst.
IsocratesMake no man your friend before inquiring how he has used his former friends; for you must expect him to treat you as he has treated them. Be slow to give your friendship, but when you have given it, strive to make it lasting; for it is as reprehensible to make many changes in one's associates as to have no friends at all. Neither test your friends to your own injury nor be willing to forego a test of your companions.
IsocratesAnd let no one suppose that I claim that just living can be taught for, in a word, I hold that there does not exist an art of the kind which can implant sobriety and justice into depraved natures. Nevertheless, I do think that the study of political discourse can help more than any other thing to stimulate and form such qualities of character
Isocrates