I think what I'm doing is quintessentially American because I'm not American - even though I am on the verge of getting my American passport next week - I have a fantasy of what is American. Big spaces, Marlon Brando, James Dean, easy living.
Italo ZucchelliLiving in America has made me more practical. And, at the same time, exactly the opposite, because I'm very open to different ways of being and seeing that are completely not practical.
Italo ZucchelliIn the office, I actually act quite demented the whole day. Like Monty Python. That's my favorite kind of humor. My assistants sometimes ask me to leave.
Italo ZucchelliI always like to make sense of things that, in theory, would not make any sense together. It's true that the core of Calvin Klein has been . . . I don't want to say conservative, but real clothes that are worn by everybody.
Italo ZucchelliYou don't do things for shock value anymore, because that's not even the language of today. At least, that's not what interests me. If I do it, it's because I want to see things in another way, not necessarily because I want to shock anybody.
Italo ZucchelliThe most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.
Italo Zucchelli