There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.
Ivan ChermayeffThere is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.
Ivan ChermayeffDesign is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Ivan Chermayeff