We're generating an enormous amount of content geared at this young professional woman, which has been resonating strongly. We also have been creating solution-oriented products for that same person that will help her transition in life through her many roles, whether they may be mother, girlfriend, professional, and really everything in between.
Ivanka TrumpNew media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
Ivanka TrumpPart of being able to make great decisions around that and to really grow a business and scale a business, it also comes down to people. I spend a lot of time building teams at both businesses - both The Trump Organization and my own - and thinking about who to hire to supplement the team and allow us to best achieve our goals.
Ivanka TrumpHiring great people is almost the most important thing you can do as a leader because they enable you to scale, and they create better leverage for you and your time.
Ivanka TrumpYou realize in life, not that many things matter that much, but your choice of a spouse is everything.
Ivanka Trump