I hate the word surrogate, because what does that mean? Like when people talk about I`m my father's confident, at one point, they were actually saying major newspapers were publicly were writing that I was Vice Presidential candidate. I`m saying no. I`m a daughter.
Ivanka TrumpNew media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
Ivanka Trump