Living in an age of advertisement, we are perpetually disillusioned.

If there was a little room somewhere in the British Museum that contained only about twenty exhibits and good lighting, easy chairs, and a notice imploring you to smoke, I believe I should become a museum man.

There can be no doubt that smoking nowadays is largely a miserable automatic business. People use tobacco without ever taking an intelligent interest in it. They do not experiment, compare, fit the tobacco to the occasion. A man should always be pleasantly conscious of the fact that he is smoking.

Those no-sooner-have-I-touched-the-pillow people are past my comprehension. There is something bovine about them.

The first fall of snow is not only an event, it is a magical event. You go to bed in one kind of a world and wake up in another quite different, and if this is not enchantment then where is it to be found?

A synopsis is a cold thing. You do it with the front of your mind. If you're going to stay with it, you never get quite the same magic as when you're going all out.

Many a man is praised for his reserve and so-called shyness when he is simply too proud to risk making a fool of himself.