Childhood, catching our imagination when it is fresh and tender, never lets go of us.

Living in an age of advertisement, we are perpetually disillusioned.

I know only two words of American slang, 'swell' and 'lousy'. I think 'swell' is lousy, but 'lousy' is swell.

We should like to have some towering geniuses, to reveal us to ourselves in colour and fire, but of course they would have to fit into the pattern of our society and be able to take orders from sound administrative types.

Western man is schizophrenic.

California, that advance post of our civilization, with its huge aircraft factories, TV and film studios, automobile way of life... its flavourless cosmopolitanism, its charlatan philosophies and religions, its lack of anything old and well-tried rooted in tradition and character.

There can be no doubt that smoking nowadays is largely a miserable automatic business. People use tobacco without ever taking an intelligent interest in it. They do not experiment, compare, fit the tobacco to the occasion. A man should always be pleasantly conscious of the fact that he is smoking.