I pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.
J. ColeI never really told anybody that I'm a rapper. I wasn't walking around being like, "Yo, check out my mixtape!" It was more of a secret grind.
J. ColeI'm here to spread a message of hope. Follow your heart. Don't follow what you've been told you're supposed to do.
J. ColeThere was the time I bought three cars in the span of three or four weeks. It was crazy; it wasn't greedy. It was mine, my girl's, my mom's. I got Benzes for my ladies. But I felt crazy. You have to understand I come from a world where we're very modest. But that's not greedy. That's nice, right?
J. Cole