In hip-hop, there's not a lot of love. There's not a lot of love being spread. It's always like 'I'm stuntin' on you raps, or I'm better than you raps.' It's not a lot of 'Yo man, I idolize you raps.'
J. ColeI pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.
J. ColeAs much as it might look like, to someone else, that I'm successful, I never feel like I'm anywhere. The further I go, I still feel equally further from my eventual goal. Because as I grow, I get more goals. I'm never content.
J. ColeI'm the type of person where, A., I look at things as challenges, I like challenges and, B., I truly believe that you determine your own destiny.
J. ColeIt's not necessarily a church theme and it's not really about church. I like my album themes to be metaphors because it gives me the freedom to speak about something else that's going on in my life, so the Born Sinner thing is not about church, it's not even about religion. It's using that as canvas to get other messages across and that's what the album will be.
J. Cole