The music becomes more pure and soulful when it's true, and it has to be true these days with the way the internet works, and the way the game works, everyone wants authentic raps.
J. ColeI begged my mom for a beat machine, she spent a crazy amount of money - so there were no more Christmases, no more basketball camps, no more birthday gifts. I always knew that's what I wanted to do.
J. ColeIn hip-hop, there's not a lot of love. There's not a lot of love being spread. It's always like 'I'm stuntin' on you raps, or I'm better than you raps.' It's not a lot of 'Yo man, I idolize you raps.'
J. ColeIt's not necessarily a church theme and it's not really about church. I like my album themes to be metaphors because it gives me the freedom to speak about something else that's going on in my life, so the Born Sinner thing is not about church, it's not even about religion. It's using that as canvas to get other messages across and that's what the album will be.
J. Cole