And the parents who knew "Star Wars" could take kids and feel like they've gone back to a place that is familiar and yet found brand-new characters that took them somewhere they'd never been. And it was important me that we embrace that feeling, and you can call it retro, but I think it's what "Star Wars" is.
J. J. AbramsThe idea to put episodes out weekly in theory makes as much sense as putting them all out at once.
J. J. AbramsIt's cool to be a nerd. There's a general understanding that smartphones didn't come from jocks. The digital age was foreseen by a group of short-sleeved, buttoned-down, white-shirted guys and their female equivalents designing the very stuff that's now ubiquitous.
J. J. AbramsWe went on the opening weekend [of Star Wars], a group of us went out and just popped into a couple theaters just to see people in the theater watching the movie, and it was incredibly gratifying just to see the thing out there being watched by people. And the reaction was more than we could've expected.
J. J. Abrams