I think you have a passion and an obsession for something when it's not necessarily ubiquitous.
J. J. AbramsI hope to make movies that are so small they don't need to make anything to be profitable.
J. J. AbramsI was just like, "I want to make a decent 2-D movie." I was so worried that, instead of being a decent 2-D movie, it would have been a bad 3-D one.
J. J. AbramsI quickly said that, because of my loyalty to 'Star Trek' and also just being a fan, I wouldnโt even want to be involved in the next version of those things. I declined any involvement very early on. Iโd rather be in the audience not knowing what was coming, rather than being involved in the minutiae of making them.
J. J. Abrams