Every hour that you spend doing something, even if you love it more than anything, you're not with your family. Every project that you take on, that's another choice.
J. J. AbramsI'm not trying to be coy or manipulative or Machiavellian, I want to spark people's imaginations.
J. J. AbramsRatings have changed, viewer habits have changed and the options for the audience have grown enormously, but I don't think how you tell a story is fundamentally different.
J. J. AbramsWell, you know, going into any project, especially with a fan base as vocal and passionate as something as "Star Wars," you will have groups of people who will find issues with whatever it is you're doing. But our job was to tell the best story we could about characters that we loved, and we knew that we needed to go backwards to go forwards, and we needed to go back to a feeling and a place and a time.
J. J. Abrams