I sort of love the idea of, you know, watching something and then having to wait for the next episode.
J. J. AbramsI do think that at a certain point, the reboot sequel mode has to give way to original ideas and back to a place where, you know, films are, you know, a medium and the cinema is a place you go to see something that is, you know, wholly new.
J. J. AbramsWe went on the opening weekend [of Star Wars], a group of us went out and just popped into a couple theaters just to see people in the theater watching the movie, and it was incredibly gratifying just to see the thing out there being watched by people. And the reaction was more than we could've expected.
J. J. Abrams